Making Your Board a Strategic Asset

Failure to Start With ‘The Why’

Before buying into what to do, powerful leaders know that followers, whether employees or customers, must first buy into WHY to do it.

Steve Jobs of Apple is a prime example of this, “In everything we do, we believe in challenging the status quo and thinking differently.

We do this by making our products beautifully designed and simple to use.

We just happen to make great computers. Do you want to buy one?”

The result? Employees AND customers buy into the Apple vision, happily pay more for a computer (and want to work for a company) that reflects their values.

So, what’s Your Why?

If you don’t yet have yours developed, how do you do this and communicate it effectively?